Pete Brown

DESCRIPTION

Meta shows advertisers how to supercharge their business results with Reels ads.

Meta Reels is one of the best ways for brands to reach audiences, with billions of people now using the platform. However, advertisers don't always get the desired results because they don't understand what works on Reels. So, we developed a campaign showing them how to turn poorly executed Reels into awesome ones with the creative essentials. To make our ads feel authentically Reels, we worked with Reels creator Peter Quinn, who brought his quirky, fun and playful techniques to life and made our content feel native and unlike traditional ads, which don't perform well on the platform.

DESCRIPTION

Facebook sparks a connection between the community and the brand through owned channels.

As part of an ongoing series, we created social posts designed to encourage participation between the community and the Facebook brand. These were designed to inspire conversations and build trust through authentic, culturally relevant posts. They were very much content and not ads, which helped to elevate people in the community, strike up a conversation and demonstrate the value of the Facebook brand.

DESCRIPTION

Community Voices celebrates the people who bring the world closer together and their successes.

For the Community Voices series that ran on the Facebook App, we helped shine the spotlight on some of the inspiring people in the UK who are using the power of community to bring people together to make a positive difference: from a youth climate activist, a care home encouraging people to Adopt a Grandparent and a mother who brought locals together to tidy up Moss Side in Manchester.

DESCRIPTION

Meta helps Marcus Rashford's Full Time Meals campaign reach more families through Facebook and Instagram.

Marcus Rashford's Full Time Meals campaign was all about helping families put affordable, nutritious meals on the table. Working with existing campaign footage and creative assets, we developed social content for Facebook that brought the initiative to life, from playful moments with Rashford to stories showing how the campaign was making a difference. The result was a series of social executions designed to raise awareness, inspire participation and show how these social platforms could help bring communities together when they needed it most.

DESCRIPTION

Google's most ambitious end-of-year review.

For 2014, Google wanted to make their annual end-of-year review their biggest and most ambitious yet. But rather than just reviewing the year, like every other brand, we asked: ‘what do our trillions of searches say about us?’ This gave people a true insight into humanity and the story of that year in a new and engaging way.

DESCRIPTION

Beats by Dre gets footballers ready for the biggest games of their lives.

For Euro 2016, Beats by Dre launched B [READY], a global campaign celebrating the power of music to help footballers prepare for the biggest moments on the pitch.

As part of the wider campaign, we created press and social assets featuring players including Harry Kane, Ashley Williams and Stephen Ireland, bringing the B [READY] idea to life in the build-up to the tournament.

DESCRIPTION

Nike Speeding Tickets inspires runners to beat their speed limit.

To launch Nike's Zoom trainer, their fastest and lightest shoe ever, we inspired runners to clock their quickest time by installing speed traps on running routes. Lasers measured people's speed as they ran and displayed it on a screen before issuing them with a physical ticket as they crossed the finish line, inspiring them to go again and go even faster.

DESCRIPTION

Microsoft celebrates families and the ingenious ways they use their products.

For their biggest ad of the year, Microsoft tasked us to create a global campaign to advertise the brand to families during the all-important holiday season. The campaign was directed by US director Brian Buckley.

DESCRIPTION

Domino's admits their own cheesy bread falls short.

To promote their new Stuffed Cheesy Bread, Domino's confronted the harsh reality that their own cheesy bread was lacking in the cheese department. We also created a site where fans could send each other messages in cheese and a new font made entirely from cheese.

DESCRIPTION

Whopperlust challenged people to prove how much they loved the Whopper by just staring at it.

To see just how far people would go for a delicious, juicy Whopper, we created an interactive game on DirecTV. The rules were simple: stare at a rotating Whopper on your TV screen and win free Whoppers. And the longer viewers stared, the more Whoppers they'd win. To make sure they didn't cheat, we placed random prompts to make sure they never took their eyes off the prize. In only four days, thousands of Americans stared for almost 600,000 minutes, and we gave away over 70,000 Whoppers.

DESCRIPTION

Lopez Lomong's story is unlike any other Olympic athlete's.

Created with a major personal care brand, this film tells the story of Lopez Lomong and the arduous journey he faced on his way to becoming an Olympian. Battling past numerous barriers, he never gave up and went on to represent the USA in both the 2008 and 2012 Olympics.

However, due to a change in brand strategy, this film was sadly never released as intended, but I'm really proud of it and it was great to work so closely with an Olympian and tell his story.

DESCRIPTION

The Dorchester Collection pulls back the curtain to show how 'Perfection Just Happens'.

Working to their ‘Perfection Just Happens’ brand platform, the Dorchester Collection asked us to create a series of films showing the extraordinary lengths their staff went to make every guest's stay perfect. We followed different members of the team to create and script films that gave audiences a glimpse behind the scenes and revealed the attention to detail involved. The 360 campaign included these films on their website, cut-downs for social platforms and targeted banners.

DESCRIPTION

9,000 ways to say Happy Christmas.

Despite its name, The Whisky Exchange sells a lot more than just whisky, with over 9,000 different bottles of whisky, spirits and wine to choose from.

For Christmas, we created a series of outdoor ads that appeared across London, showing just how much choice The Whisky Exchange has when it comes to finding the perfect Christmas gift.